Privacy policy

1) Information about the Collection of Personal Data and Contact Details of the Person Responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Schulze / Barth GbR, Hoheluftchaussee 28, 20253 Hamburg, Germany, Tel .: +494042946441, E-Mail: info@sirmittens.com. The person responsible for processing personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) Data Collection When You Visit Our Website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source / reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymous form)

The processing takes place in accordance with Art. 6 Para. 1 lit.f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) Hosting

Hosted by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop on the basis of a Processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned Shopify services, data can also be processed in the context of further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc . or Shopify (USA) Inc. In the event that data is transmitted to Shopify Inc. in Canada, the European Commission's adequacy decision guarantees the appropriate level of data protection. Further information on Shopify's data protection can be found on the following website: https://www.shopify.com/legal/privacy

Further processing on servers other than those mentioned above by Shopify only takes place within the framework specified below.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values on an individual basis. Persistent cookies are automatically deleted after a specified period, which can differ depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.

In some cases, the cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies we use, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 Para. 1 lit. in accordance with Art. 6 Paragraph 1 lit.f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of every browser, which explains how you can change your cookie settings. You can find these for the respective browser under the following links:

Internet Explorer: https://support.microsoft.com/en-us/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d
Firefox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB&hlrm=en
Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
Opera: https://help.opera.com/en/latest/web-preferences/

Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) Contact

When you contact us (e.g. using the contact form or e-mail), personal data is collected. Which data is collected when a contact form is used can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 Para. 1 lit.f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after your request has been processed. This is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no statutory retention requirements.

6) Data Processing When Opening a Customer Account and for Contract Processing

In accordance with Article 6 (1) (b) GDPR, personal data will continue to be collected and processed if you provide them to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We save and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with due regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we reserve the right to further use your data as permitted by law.

7) Use of Customer Data for Direct Mail

7.1 Registration for our e-mail newsletter

If you register for our e-mail newsletter, we will send you information about our offers on a regular basis. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used in order to be able to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving the newsletter. We will then send you a confirmation email asking you to click on a link to confirm that you want to receive the newsletter in the future.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Article 6 (1) (a) GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter are used exclusively for the purpose of advertising via the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned above. After you have unsubscribed, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

7.2 Sending newsletters via Shopify E-Mail

Our e-mail newsletters are sent via Shopify E-Mail, a service provided by Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”), to which we send your Pass on the data provided when registering for the newsletter. This transfer takes place in accordance with Article 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter for the purpose of receiving the newsletter (e.g. email address) are generally stored on Shopify's servers in the EU.

As part of the aforementioned Shopify services, data can also be processed in the context of further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc. In the event that data is transmitted to Shopify Inc. in Canada, the European Commission's adequacy decision guarantees the appropriate level of data protection.

Shopify uses this information to send and statistically evaluate the newsletters on our behalf. For the evaluation, the e-mails sent can contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. In this way it can be determined whether a newsletter message has been opened and which links have been clicked. Technical information is also recorded (e.g. time of access, IP address, browser type and operating system). The data is collected exclusively in pseudonymised form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients. If you want to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

Furthermore, Shopify may use this data itself in accordance with Art. 6 (1) (f) GDPR on the basis of its own legitimate interest in designing and optimizing the service to meet demand, as well as for market research purposes, for example, to determine which countries the recipients come from. However, Shopify does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

We have concluded an order processing agreement with Shopify, with which we oblige Shopify to protect our customers' data and not to pass them on to third parties.

You can view Shopify's privacy policy here: https://www.shopify.com/legal/privacy

8) Data Processing for Order Processing

8.1 Insofar as necessary for the processing of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 Para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact data (name, address, e-mail address) provided by you when placing the order in order to inform you personally about upcoming updates within the legally stipulated period within the scope of our legal information obligations pursuant to Art. 6 (1) lit. c GDPR by suitable means of communication (e.g. by post or e-mail). Your contact data will be used strictly for the purpose of informing you about updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.

In order to process your order, we also work together with the service provider(s) listed below, who support us in whole or in part in the execution of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.

8.2 Use of payment service providers (payment services)

- Amazon Pay
If the payment method "Amazon Pay" is selected, the payment will be processed by the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter: “Amazon Payments”), to whom we pass on the information you provided during the ordering process along with the information about your order in accordance with Article 6 (1) (b) GDPR. Your data is passed on exclusively for the purpose of processing payments with the payment service provider Amazon Payments and only insofar as it is necessary for this. If cookies, i.e. small text files that are stored on the device, are set when using Amazon Pay, this is done exclusively on the basis of your express consent in accordance with Article 6 (1) (a) GDPR. This consent can be revoked at any time using the "cookie consent tool" implemented on the website. You can find more information about the data protection provisions of Amazon Payments at the following Internet address: https://pay.amazon.com/help/201751600

- Google Pay
If you choose the payment method "Google Pay" of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment processing is carried out via the "Google Pay" application of your mobile device running at least Android 4.4 ("KitKat") and having an NFC function by charging a payment card deposited with Google Pay or a payment system verified there (e.g. PayPal). For the release of a payment via Google Pay in the amount of more than €25, the prior unlocking of your mobile end device by the respective verification measure set up (such as facial recognition, password, fingerprint or pattern) is required.
For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a uniquely assigned transaction number to the source website, with which a completed payment is verified. This transaction number does not contain any information about the real payment data of your payment means deposited in Google Pay, but is created and transmitted as a one-time valid numeric token. For all transactions via Google Pay, Google only acts as an intermediary to process the payment transaction. The transaction is carried out exclusively in the relationship between the user and the source website by debiting the means of payment deposited with Google Pay.
Insofar as personal data is processed during the described transfers, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) lit. b GDPR.
Google reserves the right to collect, store and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos that you have attached to the transaction, the name and e-mail address of the seller and buyer or the sender and recipient, the payment method used, your description for the reason for the transaction and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 para.1 lit. f GDPR on the basis of the legitimate interest in proper billing, verification of transaction data and optimization and functional maintenance of the Google Pay service.
Google also reserves the right to merge the processed transaction data with further information collected and stored by Google when using other Google services.
The terms of use of Google Pay can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=en
Further information on data protection at Google Pay can be found at the following Internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=en

- Klarna
If you choose a Klarna payment service, the payment will be processed by Klarna Bank AB (publ) [https://www.klarna.com/international/]. Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna”). In order to enable the processing of the payment, your personal data (first and last name, street, house number, zip code, city, gender, email address, telephone number and IP address) as well as data related to the order are stored (e.g. invoice amount, article, type of delivery) passed on to Klarna for the purpose of identity and credit checks, provided that you have expressly consented to this in accordance with Article 6 (1) (a) GDPR as part of the ordering process. You can see here which credit agencies your data can be forwarded to:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Klarna uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal details are processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna’s data protection regulations for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for those affected who are based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.

- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal, we give your payment data to PayPal (Europe) S.a.r.l. as part of the payment processing. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only insofar as this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. For more information on data protection, including the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, the payment will be processed by the technical service provider Stripe Payments Europe Ltd. , 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will receive the information you provided during the ordering process, along with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 Para. 1 lit. b GDPR. Your data will only be passed on for the purpose of processing payments with Stripe Payments Europe Ltd. and only insofar as it is necessary for this. You can find more information on data protection at Shopify Payments at the following Internet address: https://www.shopify.com/legal/privacy.
Data protection information about Stripe Payments Europe Ltd. You will find here: https://stripe.com/de/privacy

- SOFORT
If the payment method "SOFORT" is selected, the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will send the information you provided during the ordering process along with the information about your order in accordance with Art. 6 Para. 1 lit.b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is passed on exclusively for the purpose of processing payments with the payment service provider SOFORT and only to the extent that it is necessary for this. You can find more information about SOFORT's data protection provisions at the following Internet address: https://www.klarna.com/sofort/datenschutz.

9) Use of Rating and Seal of Approval Graphics

ShopVote graphics

To display our ShopVote seal and any collected and / or aggregated ratings, we have integrated ShopVote graphics on this website.

This serves to safeguard our predominantly legitimate interests in the optimal marketing of our offer in accordance with Art. 6 Para. 1 S. 1 lit.f GDPR. The ShopVote graphics and the services advertised with them are offered by Blickreif GmbH, Schulstrasse 46, 80634 Munich.

When the ShopVote graphics are called up, the web server automatically saves a so-called server log file, which contains, for example, your IP address, the date and time of the call, the amount of data transferred and the source of the call (access data) and documents the call. This access data is not evaluated and is automatically overwritten no later than seven days after the end of your visit to the website. The ShopVote graphics do not collect or save any other personal data.

10) Use of Social Media: Videos

Use of Youtube Videos

This website uses the YouTube embedding function to display and play back videos from the provider “YouTube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

The extended data protection mode is used here, which, according to the provider, only triggers the storage of user information when the video(s) is/are played. If the playback of embedded Youtube videos is started, the provider "Youtube" uses cookies to collect information about user behavior. According to information from "Youtube", these are used, among other things, to collect video statistics, to improve user-friendliness and to prevent abusive behavior. If you are logged in to Google, your data is directly assigned to your account when you click on a video. If you do not want the assignment with your profile at YouTube, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 (1) lit. f DSGVO on the basis of Google's legitimate interests in the insertion of personalized advertising, market research and/or needs-based design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. The use of YouTube may also result in the transmission of personal data to the servers of Google LLC. in the USA.

Regardless of whether or not the embedded videos are played, a connection to the Google network is established each time this website is accessed, which can trigger further data processing operations beyond our control.

Further information on data protection at "Youtube" can be found in the Youtube Terms of Use https://www.youtube.com/static?template=terms as well as in Google's privacy policy at https://policies.google.com/privacy?hl=en&gl=en.

As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website.

11) Online Marketing

11.1 Facebook pixel for the creation of custom audiences with extended data comparison (with cookie consent tool)
Within our online offer, the so-called "Facebook pixel" of the social network Facebook is used in the mode of extended data comparison, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").

On the basis of the user's express consent, when a user clicks on an ad placed by us on Facebook, an addition is added to the URL of our linked page by Facebook Pixel. Then, after redirection, this URL parameter is inscribed in the user's browser via a cookie that our linked page sets itself. In addition, this cookie collects specific customer data, such as the mail address, which we collect on our website linked to the Facebook ad during transactions such as purchase transactions, account logins or registrations (extended data matching). The cookie is then read by Facebook Pixel and enables the data, including the specific customer data, to be forwarded to Facebook.

With the help of the Facebook pixel with advanced data matching, it is possible for Facebook, on the one hand, to precisely determine the visitors to our online offer as a target group for the display of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel with advanced data matching to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel with advanced data matching, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. This allows us to further evaluate the effectiveness of the Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). Compared to the standard variant of Facebook Pixel, the advanced data matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All transmitted data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.

These processing operations are only carried out when express consent has been given in accordance with Article 6 (1) (a) GDPR.

Consent to the use of the Facebook pixel may only be given by users who are older than 16 years. If you are younger, please ask your legal guardian for permission.

The information generated by Facebook is usually transmitted to a Facebook server and stored there; it can also be transmitted to the Facebook Inc. server in the USA. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, remove the tick next to the setting for the “Facebook Pixel” in the “Cookie Consent Tool” integrated into the website.

11.2 Use of Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and within the scope of Google Ads the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the service of Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In this way, we pursue the aim of displaying advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your terminal device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across Google Ads customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted in to conversion tracking. The clients learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
In the course of using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details on the processing triggered by Google Ads Conversion Tracking and on Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites?hl=en.

All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com/ads/answer/7395996

Please note that certain functions of this website may not be available or may be restricted if you have deactivated the use of cookies.

Google's privacy policy can be viewed here: https://policies.google.com/privacy?gl=de&hl=en

12) Retargeting / Remarketing / Referral Advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with this we advertise for this website in Google search results, as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your terminal device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.

Additional data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you view on the web. In this case, if they are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups. In the course of using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.

Details on the processing triggered by Google Ads Remarketing and on Google's handling of website data can be found here: https://policies.google.com/technologies/partner-sites?hl=en.

You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the browser plug-in from Google available at the following link:
https://adssettings.google.com/authenticated?hl=en

Further information and the privacy policy regarding advertising and Google can be found here:
https://policies.google.com/technologies/partner-sites?hl=en

As far as legally required, we have obtained your consent pursuant to Art. 6 (1) lit. a GDPR for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or alternatively follow the option described above to make an objection.

Pinterest tag conversion tracking
This website uses the conversion tracking technology “Pinterest Tag” from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).

If you have reached our website from a pin on Pinterest, we will set a cookie on your computer that interacts with a “tag” that has also been implemented in the form of a JavaScript code from Pinterest. Cookies are small text files that are stored on your device. These cookies lose their validity after 180 days and are not used for personal identification.

If the user is redirected to pages of this website by a pin on Pinterest and the cookie has not yet expired, the tag records certain user actions predefined by us and can understand them (e.g. completed transactions, leads, search queries on the website, calls to product pages). When performing such an action, your browser sends an HTTP request from the cookie to the Pinterest server via the Pinterest tag, with which certain information about the action (including type of action, time, browser type of the end device) is transmitted.

Through this transmission, Pinterest can create statistics about the usage behavior on our website after forwarding from a Pinterest Pin, which serve us to optimize our service.
If personal user data is processed in the process, this is done pursuant to Art. 6 (1) lit. f DSGVO on the basis of our legitimate interest in the statistical evaluation of the success of product ads on Pinterest and the purchasing behavior of users and thus serves to optimize our online offer.
However, we do not receive any information with which users can be personally identified.
If you do not wish to participate in the tracking, you can object to this by deactivating the Pinterest tag conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the deactivation page for EU consumers http://www.youronlinechoices.com/de/praferenzmanagement/
to check whether Microsoft advertising cookies are set in your browser and deactivate them.

You can find more information about Pinterest's privacy policy at the following Internet address: https://policy.pinterest.com/en/privacy-policy

As far as legally required, we have obtained your consent pursuant to Art. 6 (1) lit. a GDPR for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option described above to make an objection.

TikTok Pixel
This website uses the "TikTok Pixel", a tracking technology of the social network "TikTok" of TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland ("TikTok").

With the help of cookies (small text files that are stored on the end device used), information about the surfing behavior on our website is collected in pseudonymized form, transmitted to TikTok, stored there and analyzed to then enable the playout of interest-based and personalized product recommendations on TikTok. The object of the information collected and processed pseudonymously in this way is basically the device ID, the device type, time stamp, the operating system used and the IP address. The information can be assigned to the person of the user with the aid of further information that TikTok has stored about the user, e.g. due to the ownership of an account on the social network "TikTok". TikTok may also combine the information collected through the pixel with other information that TikTok has collected through other websites and / or in connection with the use of the social network "TikTok", and thus create pseudonymous usage profiles. In no case can the information collected be used to personally identify visitors to this website.

The TikTok Pixel further enables us to track the effectiveness of advertisements on TikTok. If the user is redirected from an ad on TikTok to pages on this website and the cookies have not yet expired, the pixel captures and can track certain user actions predefined by us (e.g., completed transactions, leads, searches on the website, views of product pages). When such an action is performed, your browser sends an HTTP request from the cookie to the TikTok server via the TikTok pixel, which transmits certain information about the action. Through this transmission, TikTok can compile statistics about the usage behavior on our website after forwarding from a TikTok ad, which serve us to optimize our offer.

All processing described above, in particular the setting of cookies for the reading of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) lit. a GDPR. Without this consent, the TikTok pixel will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have entered into an order processing agreement with TikTok for the use of the TikTok Pixel, which obligates TikTok to protect the data of our site visitors and not to disclose it to third parties.

TikTok generally transmits collected information outside the European Economic Area and in doing so invokes so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

You can find more information about TikTok's privacy policy here: https://www.tiktok.com/legal/new-privacy-policy?lang=de-EN

13) Tools and Miscellaneous

13.1 - Lexoffice
We use the cloud-based accounting software "lexoffice" from Haufe-Lexware GmbH & Co. KG, Munzinger Strasse 9, 79111 Freiburg, to handle the bookkeeping.

Lexoffice processes incoming and outgoing invoices as well as, if necessary, the bank movements of our company in order to automatically record invoices, match them to the transactions and use them to create the financial accounting in a partially automated process.

If personal data is also processed here, the processing takes place in accordance with Art. 6 Para. 1 lit.f GDPR on the basis of our legitimate interest in an efficient organization and documentation of our business transactions.
For more information on lexoffice, the automated processing of data and the data protection provisions, see https://www.lexoffice.de/datenschutz/

13.2 beeclever
This website uses the cookie consent tool "GDPR Legal Cookie" from beeclever GmbH, Universitätsstraße 3, D-56070 Koblenz a. Rh. ("Beeclever").

By integrating a corresponding JavaScript code, users are shown a banner when the page is called, in which consent for certain cookies and / or cookie-based applications can be given by ticking the box. The tool blocks the setting of all cookies that require consent until the respective user gives consent by ticking the box. This ensures that such cookies are only set on the respective end device of the user if consent has been given.

In order for the cookie consent tool to be able to clearly assign page views to individual users and to individually record, log and store the consent settings made by the user for a session duration, certain user information (including the IP address) is collected when our website is called up by the cookie consent tool, transmitted to beeclever servers and stored there.
This data processing is carried out in accordance with Art. 6 (1) f GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for the data processing described is Article 6 (1) (c) GDPR. As the person responsible, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Further information on data usage by beeclever can be found at https://beeclever.de/policies/privacy-policy

13.3 Google reCAPTCHA

On this website we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function is primarily used to distinguish whether an input is made by a natural person or is abused by machine and automated processing. The service includes the sending of the IP address and possibly other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in determining individual ownership on the Internet and the prevention of abuse and spam. In the context of the use of Google reCAPTCHA, there may also be a transmission of personal data to the servers of Google LLC. in the USA.

Further information on Google reCAPTCHA and Google's data protection declaration can be found at: https://policies.google.com/privacy?hl=en

As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

14) Rights of the Data Subject

14.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective exercise prerequisites:

  • Right to information pursuant to Art. 15 GDPR;
  • Right to rectification pursuant to Art. 16 GDPR;
  • Right to erasure pursuant to Art. 17 GDPR;
  • Right to restriction of processing pursuant to Art. 18 GDPR;
  • Right to information pursuant to Art. 19 GDPR;
  • Right to data portability pursuant to Art. 20 GDPR;
  • Right to withdraw consent given pursuant to Art. 7(3) GDPR;
  • Right to lodge a complaint pursuant to Art. 77 GDPR.

14.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSES OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH MARKETING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Duration of Storage of Personal Data

The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and - if relevant - additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of explicit consent pursuant to Art. 6 (1) a GDPR, this data is stored until the data subject revokes his or her consent.

If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 Para. 1 lit. b GDPR, this data will be routinely deleted after expiry of the retention periods, insofar as it is no longer required for the fulfillment or initiation of the contract and/or there is no continued legitimate interest on our part in further storage.

When processing personal data on the basis of Art. 6 (1) f GDPR, this data is stored until the data subject exercises his or her right to object pursuant to Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing on the basis of Article 6 (1) (f) GDPR, this data is stored until the data subject exercises his or her right to object pursuant to Article 21 (2) GDPR.

Unless otherwise stated in the other information in this statement about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.